Overview of the Webinar
The webinar focused on helping manufacturers, distributors, and enterprise B2B sellers simplify their ecommerce ecosystems using a Digital Experience Platform (DXP) approach. It addressed challenges such as fragmented buyer journeys, complex workflows, manual approvals, and disconnected backend systems.
Bryce explained how Liferay’s unified portal, CMS, and commerce capabilities solve these issues, enabling account-based catalogs, personalized pricing, multi-user purchasing, and backend integrations for ERP, CRM, and PIM systems.
The session concluded with a live demonstration and real-world implementations showing how businesses can move from traditional to intelligent, self-service B2B commerce.
Liferay DXP in Action
Bryce presented how Liferay DXP powers personalized B2B commerce experiences from product catalogs and workflow approvals to analytics and AI-driven recommendations.
He showcased a demo of a B2B buyer journey, including catalog search, product comparison, checkout customization, and integration with backend systems for orders, billing, and shipping.
The demo also highlighted drag-and-drop CMS tools, localized content, role-based dashboards, and chatbot integrations, emphasizing how Liferay’s unified platform reduces operational complexity and enhances digital efficiency.
Nirvana Lab Real-World Implementations
Shikhar Gupta shared four enterprise-grade B2B commerce implementations built with Liferay DXP:
• A biotech manufacturer using workflow automation, DocuSign integration, and compliance-ready onboarding.
• A window and door manufacturer leveraging 3D product configurators and headless commerce APIs to reduce order time.
• A premium stair manufacturer using dynamic pricing tiers, dealer tracking, and integration with Salify PXM.
• A furniture dealership portal integrating multiple manufacturer catalogs with ML-driven product recommendations and abandoned-cart recovery.
Each case demonstrated how Liferay’s flexibility enables scalable, high-performance, and integrated B2B ecosystems.
Key Takeaways
The session underscored that modern B2B ecommerce success depends on integration, personalization, and automation.
Key takeaways included:
• Personalized pricing and account-based catalogs for dynamic B2B experiences.
• Multi-user role-based workflows to simplify bulk and delegated buying.
• AI-powered search, recommendations, and analytics to improve conversion and retention.
• Headless APIs and workflow orchestration to connect commerce with ERPs, CRMs, and PIM systems.
The webinar concluded with an invitation to Liferay’s Circles of Success for hands-on product training.
