Wondering how low-code can accelerate your customer portal and drive business growth? Keep reading to explore the future of low-code.
Businesses are looking for faster and more efficient ways to improve customer experiences. In 2024, low-code development will be leading the charge. Low-code platforms allow companies to build and enhance customer portals without the need for deep technical expertise. Imagine creating a seamless, customized portal in a fraction of the time! This not only speeds up delivery but also reduces costs.
Why Should Businesses Use Low-Code/No-Code?
Businesses should use low-code/no-code platforms for several compelling reasons, making them an increasingly popular solution for companies across industries:
1. Faster Time to Launch
Using low-code platforms allows organizations to meet immediate needs more quickly than traditional coding methods. 451 Research suggests that low-code can reduce development time by 50-90% compared to coding from scratch.
2. Empowering Citizen Developers
Low-code enables non-technical teams to address their requirements without relying on IT. With intuitive tools and drag-and-drop features, “citizen developers” can build and customize solutions without needing to code.
3. Process Automation
Automating repetitive tasks is essential for improving efficiency. Low-code platforms allow non-technical users to create and implement automation that enhances business processes and operations.
4. Prototyping and Proof of Concepts
Low-code provides a quick way to develop prototypes and proof of concepts, enabling teams to test ideas, gather feedback, and refine designs before investing in full development.
Key Ways Low-Code Capabilities Enhance the Quality and Efficiency of Your Customer Portal
Let’s explore customer portals and examine key use cases where strategically implementing low-code capabilities can provide significant benefits and enhance functionality for both your organization and your customers.
1. Workflow Automation
Are you looking to accelerate your customer-related business processes and enhance customer interactions? A low-code customer portal provides robust visual workflow automation tools that can eliminate tedious tasks for your staff and speed up customer service and support.
For instance, you can easily create workflows using a drag-and-drop intuitive graphical user interface (GUI) to:
- Streamline Service Ticket Routing and Resolution: When a customer submits a new service ticket, an automated workflow can direct the request to the appropriate individual or team for follow-up. You can also set up workflows to automatically escalate unresolved tickets after a specified timeframe to maintain service quality.
- Enhance Order Management: Create workflows that track order statuses and send real-time updates to customers through email or SMS. Notifications about shipments, deliveries, or potential delays keep customers informed and reduce the number of inquiries. You can also set up workflows that enable customers to request order changes or returns directly through the portal.
- Define Service Level Agreements: Measure the time taken to complete specific workflow events to establish service level agreements. This method can provide valuable insights into how effectively you are meeting customer expectations and identify areas for improvement.
2. Data Management
Delivering excellent customer experiences hinges on effective data management. However, creating a comprehensive architecture to manage and leverage customer data within your portal can be both complex and time-consuming.
A customer portal with low-code capabilities simplifies this process through an easy-to-use drag-and-drop interface. This allows you to define the core data objects essential to your business operations and outline their relationships. As a result, your team can accurately organize and oversee customer-related data.
- Relationship Mapping: Effortlessly visualize and establish connections between data objects using an intuitive GUI. By dragging and dropping icons representing customer service tickets, product orders, and returns, your staff can understand, define, and expand your data model far more quickly than with traditional text-based configurations.
For instance, you can link customers to their orders or service tickets to create a comprehensive view of their interactions with your business. Another example is connecting products to related orders so you can track inventory levels and sales performance in real-time.
- Data Integration: Use headless APIs to integrate data from other back-end systems, including third-party services like CRM systems, payment gateways, and logistics providers. This ensures comprehensive data access and a synchronized flow of information across your portal’s ecosystem.
- Metadata Enrichment: Improve the richness of your data by adding extra metadata fields within your defined objects. In a customer portal context, you might include fields like “product category,” “release date,” or “customer reviews” for each product object.
This enriched metadata allows for more nuanced analysis as your staff gains better filtering, sorting, and reporting capabilities to effectively understand customer preferences and market trends.
DID YOU KNOW?
According to Statista, The global low-code platform market is projected to reach around 65 billion U.S. dollars by 2027.According to Gartner, By 2025, 70% of new applications created by organizations will leverage low-code or no-code technologies, rising from under 25% in 2020.
3. Content Creation, Personalization, and Branding
Do you need help to provide a unique and personalized experience that truly represents your brand? Low-code solutions can enhance your site-building and personalization efforts. When developing a customer portal, consider the following low-code tools to streamline your tasks:
- Control Branding and Design: Low-code theme builders allow you to customize colors, fonts, and layouts across your site to ensure consistency with your brand identity.
- Build, Update, and Personalize Web Experiences: Easily create new pages or update existing content with drag-and-drop page builders. These tools enable you to control content display and data sorting while allowing for custom layouts that enhance user experience and information hierarchy. Quickly add text, buttons, animations, and other graphics. You can also configure personalized experiences tailored to different user segments.
- Empower with Self-Service and Foster Engagement: Leverage low-code tools to create community forums where users can engage in discussions, share experiences, and ask questions. Develop searchable knowledge bases to address frequently asked questions and allow users to submit new inquiries or suggestions. You can also implement step-by-step product guides that include text, images, and embedded videos.
- Ensure Mobile Responsiveness: Low-code page builders come equipped with responsive design support, ensuring your customer portal operates smoothly and looks great on any device.
The Outcomes: Anticipate These Results from a Low-Code Enhanced Customer Portal
As highlighted in the use cases above, low-code tools empower your non-technical teams to swiftly enhance your customer portal without needing to depend on IT. This ultimately leads to improved customer experiences. Furthermore, using low-code for your customer portal not only brings immediate advantages but also lays the groundwork for long-term benefits that can provide value to your entire organization.
1. Accelerated Time-to-Market
Low-code empowers your organization to quickly prototype, test, and deploy new solutions. This significantly cuts down on time to market and supports faster innovation cycles. While low-code tools may not allow for the complete creation of a portal from scratch, they do simplify the development process by optimizing tasks such as UI design, workflow automation, and data management.
As a result, you can create a visually appealing and functional customer portal in much less time, potentially reducing development timelines by 50 to 90 percent, according to 451 Research.
2. Enhanced Agility and Adaptability
With low-code tools, you can continuously adapt and enhance your customer portal to align with evolving business needs and user preferences. This agility allows for rapid responses to market trends and customer feedback, enabling quick experimentation and iteration while also future-proofing your portal.
3. Improved User Experience
Customer portals equipped with low-code tools are designed to be intuitive for both internal teams and end-users. This results in user-friendly interfaces that drive engagement and boost satisfaction ratings.
4. Cost Savings and Freed-Up Resources
By streamlining the development process and reducing the need for extensive coding skills, low-code capabilities can lead to significant cost savings. This enables you to allocate resources more efficiently.
How Can Nirvana Lab Help You With Low Code?
At Nirvana Lab, we are committed to delivering exceptional low-code solutions in USA tailored to enhance your customer portal. As a trusted low-code development company, we empower businesses to innovate quickly by simplifying application development. Our expert team utilizes the latest low-code technologies to automate processes, improve data management, and create personalized user experiences that drive customer satisfaction and business growth.
Frequently Asked Questions
What is low-code development?
Low-code development is a visual approach to software creation that allows users to build applications with minimal hand-coding. It utilizes drag-and-drop features and pre-built components, enabling both technical and non-technical users to create and customize applications quickly and efficiently.
How does low-code improve customer portals?
Low-code enhances customer portals by streamlining the development process, enabling faster deployment, and allowing for easy customization. It empowers non-technical teams to automate workflows, manage data, and personalize user experiences without heavy reliance on IT resources.
What are the benefits of using low-code platforms?
The key benefits of low-code platforms include faster time to launch, enabling citizen developers, process automation, and efficient prototyping. These advantages lead to reduced costs, improved efficiency, and the ability to quickly adapt to changing business needs.
Can non-technical users effectively use low-code platforms?
Yes, low-code platforms are designed for ease of use, allowing non-technical users, often referred to as “citizen developers,” to create and modify applications. With intuitive interfaces and drag-and-drop functionalities, users can build solutions without extensive programming knowledge.
How can Nirvana Lab assist businesses with low-code solutions?
Nirvana Lab specializes in delivering exceptional low-code solutions tailored to enhance customer portals. Our expert team leverages the latest low-code technologies to automate processes, improve data management, and create personalized user experiences, driving customer satisfaction and business growth.
